Email marketing is an important part of an overall digital marketing strategy.
Compared to social media where you’re relying on the algorithm to show content to your customers, with email marketing you know the email will hit the customers’ inbox when you push send.
Social media platforms are built on borrowed land, i.e., if something happens to the platform, your following could disappear in a flash. Having an email database (and back-ups of it) means that if all else fails, you’ll still be able to contact your customers.
Typically, your email list will be full of your most interested current or potential customers. Because of that, we often see that email marketing provides a really good return on investment (ROI.) Litmus reports the ROI on email marketing to be between 10:1 and 36:1 for most companies, that means for every $1 you spend on an email marketing campaign you can expect to see between $10 and $36 back in your pocket. You can connect Google analytics to your email marketing platform to see your own ROI.
Email marketing is a great way to keep top of your customers mind even when they aren’t actively buying your product or requiring your services. It also provides an opportunity to turn your customers into repeat customers and brand advocates.
There’s a lot more that you can do with email marketing than just a simple monthly e-newsletter. You can also set up an automated email marketing system that keeps running without you having to lift a finger. Any new subscribers that sign up through your website can automatically be entered into the database in your email marketing system and get an email or email series to say thanks for subscribing and to showcase what you do.
Many other automations are possible, the sky’s the limit. You could set up automated service reminders, birthday discounts (if you collect your subscribers’ birthdays), or abandoned cart emails designed to clinch the deal when a customer doesn’t complete a purchase.
Hopefully we’ve convinced you to add email marketing to your bag of tricks!
Here’s how to get started and watch your database grow:
1. Make it easy
2. Offer valuable content
3. Offer a discount for signing up to newsletter
4. Collaborate
5. Promotions/giveaways
If you can put a few of these five tips into action you’ll be on your way to a successful email marketing system. If you need any help, give us a shout. We’re experienced in using a range of email marketing tools such as Mailchimp, Mailerlite, Hubspot and Active Campaign, and can create and send e-newsletters on your behalf, or just help you get started with the best email marketing platform for your business and a template so your emails look great and are on brand.
