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Redspot Blog: Graphic Design, Web Design & Digital Marketing Insights.

Expert-driven tips on boutique brand building and digital strategies that drive your business to success.

Redspot Blog: Graphic Design, Web Design & Digital Marketing Insights.

Stop counting visitors. Start counting results with conversion tracking.

Website traffic is only half the story. Discover how conversion tracking helps you measure enquiries,...
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Google Analytics for beginners: How to tell if your marketing is working

A beginner's guide to Google Analytics. Discover how to track website visitors, measure conversions, and...
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How a fundraising campaign provided 600 nights of shelter

Learn how Redspot developed the creative identity for DCM's Winter Appeal, helping fund 600+ nights...
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New look. Old name. Full speed ahead.

In our opinion, there’s not much point in creating a beautiful new brand if the...
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Why your digital footprint matters more in the age of AI

For years, digital visibility was all about SEO. Someone searched Google, Google ranked websites, and...
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Hey, creatives! Your art could keep earning. But can people find you online?

New Zealand artists can now earn royalties from future artwork resales. Learn why a professional...
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Why data and creative now matter more than ever for Meta Ads

Meta's Andromeda AI -powered ad delivery system has changed how Facebook and Instagram ads are...
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Is your business showing up when people ask AI for recommendations?

Discover how a local business went from invisible to recommended in ChatGPT, Gemini and Perplexity...
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From clunky to compelling: How we rebuilt the Te Arawa River Iwi Trust website

TARIT had outgrown their original website. We rebuilt it from the ground up to reflect...
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Weaving a new identity: Rebranding the Rotorua Business Chamber

Discover how the Rotorua Business Chamber rebrand blends local identity, Te Arawa values and contemporary...
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Is it time to add LinkedIn to your marketing mix?

Struggling to connect with decision-makers? Here’s how LinkedIn can help you reach and influence the...
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Making the case for creative data

At Web Summit Vancouver, one idea stood out above the AI hype: the real opportunity...
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Boost your website’s performance with an SEO audit

Think of an SEO audit like a WOF for your website. Just as a mechanic...
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5 proven ways to grow your email marketing list (and why you can’t wait)

Want more leads and better ROI? Discover 5 practical ways to grow your email marketing...
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Case Study: Orangebox

From mailhouse to modern communications partner. Orangebox outgrew their identity, so we stepped in with...
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hand drawn illustration of a father holding his daughter

Why hand-drawn illustration is a no-brainer for your brand

Illustration can be a very strategic choice. It's the perfect tool to help explain something...
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Case Study: Waterfront Cafe

At the top of New Zealand’s South Island, at Kaiteriteri’s Waterfront Cafe & Restaurant, the...
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Why a digital marketing strategy is essential for long‑term success

A strong digital marketing strategy brings clarity to your goals and makes your marketing more...
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Is it time for a new website?

Your website is the first impression your business makes; and is often the only impression...
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Should I design my logo for free?

9 reasons why taking the free road could lead your brand to a dead end....
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Tips on web graphic & web design, and digital marketing

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