At the top of New Zealand’s South Island, at Kaiteriteri’s Waterfront Cafe & Restaurant, the sea breeze isn’t the only thing that feels fresh – their brand does too! Just in time for summer, Redspot refreshed their look to reveal a brand that captures their relaxed beachy vibes.

Starting with the logo, we created several pencil sketches until a few options that are solid enough to move onto the big guns in Adobe Illustrator. Here, we play around with typography, placement, alignment and colours until we have some presentation-worthy pieces.

The Waterfront team were dream clients who chose an option from the first proof! So, off we went, expanding the development into product mock-ups for merchandise, in-house collateral and signage.

We were provided a range of interior and exterior photos which we used in Photoshop to help everyone visualise what the café might look like after applying the new branding, signage and colour schemes. Alongside signage, we created a range of funky merch that will be for sale including hooded towels, hats, and keep-cups for those who want to enjoy their cuppa on the golden sand.

We wrapped things up with a full brand and suite of logos suitable for any purpose from signage, digital media and printed collateral. Check out our video to watch the brand evolve!