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REDSPOT BLOG: Brand

Expert-driven tips on boutique brand building and digital strategies that drive your business to success.

REDSPOT BLOG: Brand

How a fundraising campaign provided 600 nights of shelter

Learn how Redspot developed the creative identity for DCM's Winter Appeal, helping fund 600+ nights...
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New look. Old name. Full speed ahead.

In our opinion, there’s not much point in creating a beautiful new brand if the...
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Weaving a new identity: Rebranding the Rotorua Business Chamber

Discover how the Rotorua Business Chamber rebrand blends local identity, Te Arawa values and contemporary...
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Case Study: Orangebox

From mailhouse to modern communications partner. Orangebox outgrew their identity, so we stepped in with...
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hand drawn illustration of a father holding his daughter

Why hand-drawn illustration is a no-brainer for your brand

Illustration can be a very strategic choice. It's the perfect tool to help explain something...
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Case Study: Waterfront Cafe

At the top of New Zealand’s South Island, at Kaiteriteri’s Waterfront Cafe & Restaurant, the...
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Should I design my logo for free?

9 reasons why taking the free road could lead your brand to a dead end....
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Tips on web graphic & web design, and digital marketing

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