If your business is targeting professional and other businesses, LinkedIn is definitely worth considering for your marketing.
According to NapoleanCat, there are more than 3.3 million LinkedIn users in New Zealand. That’s just over 63% of the population. And 1.5 million of those are young professionals aged 25-34.
LinkedIn can help you maximise B2B growth by connecting you directly with the right people. It’s a powerful platform for building credibility, showcasing your team, and sharing valuable content with a professional audience while enabling meaningful digital networking that drives real business opportunities. Depending on your business, you may not need to have your marketing reach thousands of people, you may just need to reach the right people.
What do we love about LinkedIn?
- Longer shelf life for content
The LinkedIn algorithm is designed to encourage meaningful professional discussions rather than provide a quick hit of entertainment. It’s not unusual for your content to pop into a person’s feed multiple times and continue to show up for weeks after posting. - Digital networking
On LinkedIn you have the ability to tag people into your posts, not just LinkedIn business pages. This means that if you’ve collaborated on a project with people from other businesses, you can tag those people and reach their network as well as yours. If you employ a new salesperson from one of your competitors, an announcement on LinkedIn might help bring their old clients over to you. - Great for search engine optimisation (SEO) and generative engine optimisation (GEO).
Showing up consistently on multiple platforms really helps GEO as it’s an indicator of your authority. Because LinkedIn is a professional environment, it helps build credibility. - Ideal for recruitment
A lot of people on LinkedIn are job hunting. Posting on LinkedIn showcases your work and your company values and can help attract new potential employees. You can also post a job for free or promote the job to have it reach more people. - Targeted advertising audiences
LinkedIn advertising allows targeting by job title, seniority, industry and company size. It’s a powerful way to get your business in front of the right people. The LinkedIn Insights tag will track conversions on your LinkedIn ads and strengthen your targeting further.
How to get started on LinkedIn
If you haven’t used LinkedIn, the first step is to create a personal page and find your network. Once you’ve got a personal page up and running, it’s time to create a LinkedIn company page. Inviting your connections to follow your page will give it a good boost.
What to include in your LinkedIn content strategy
Your LinkedIn content strategy needs to be tailored to your business. Think about what your audience might want to hear about. Here are some content ideas:
- Educational: Tips, how-to guides, and insights that help your audience learn something useful and position you as an expert.
- Case studies and results: Real examples of work, client success stories, or measurable outcomes to build credibility.
- Thought leadership and opinions: Your perspective on industry trends, changes, or common challenges to spark engagement and authority.
- Behind-the-scenes and people-focused: Show your team, culture, or day-to-day business to humanise your brand.
- Engagement-driven: Questions, polls or conversation starters are great for encouraging interaction and building relationships.
Once you get started posting you’ll be able to check your LinkedIn analytics to determine what content is working best.
Check out our blog on digital marketing strategies, and get in touch if you need a hand with setup or planning your approach.
