Creating a business logo for your brand can be a daunting process and often people don’t know where to start – but it’s the perfect place to start whether you’re just getting your business off the ground, or it’s time for a freshen up.
While it may be tempting to use a free logo generator, we can nearly guarantee you’ll run into issues in the long run – and may end up having to pay a designer to fix things up for you (trust us, we’ve rescued many!).
Here are nine comparisons of free vs professional logo design services:
1. Logo Quality
Free Logo Maker – Low quality: Low resolution output can cause pixelation (i.e., blurriness, rough edges, etc.) when enlarged, leaving your brand looking like a Minecraft advert.
Redspot Creative Studio – High quality: It’s a no-brainer to aim for the best outcome. Redspot uses the right tools and software to create high-quality logos that are usable at any size and on any platform. From social media icons to 20-metre billboards, your logo will look the same, every time.
2. Logo Design
Free Logo Maker – A bit sad looking: Often amateurish and clip-art in style, AI-generated logos rarely reflect a polished, professional brand identity. Commonly over-complicated and cluttered design can leave the design blurry when viewing on small devices such as mobile.
Redspot Creative Studio – Looking good! We provide modern logo design using on-trend graphic styles and fonts, carefully thought-out placement, and original ideas that look good at any size. Part of process involves meeting you (and possibly visiting your business site) to get to know you better and create a bespoke brand that reflects who you are.
3. Logo Typeface
Free Logo Maker – Snooze-fest: Limited access to typefaces and not carefully matched to your overall brand aesthetic can make the logo lockup a DIY disaster.
Redspot Creative Studio – Carefully crafted: We will select the perfect typeface – or create unique, one-of-a-kind fonts – that match your brand’s look and feel.
4. Logo Colour
Free Logo Maker – Limited range: Your free logo may look OK on screen but could really disappoint you when it’s time to print – think dull colours, less contrast – not what you signed up for!
Redspot Creative Studio – Perfect everywhere: Redspot will curate beautiful colour palettes created for both print and web/digital applications, ensuring colours are consistent on any output.
5. Creativity
Free Logo Maker – Seen it all before: Free platforms will quickly spit out the expected, literal design options that you’ve likely seen used before. Who wants a brand without visibility because it looks like everyone else’s?
Redspot Creative Studio – New and shiny: We get creative from the moment you start talking to us. Our unique ideas manifest over many days of thinking – usually at 3am or annoyingly while showering with no sketchbook in sight! (Steamy shower door sketches for the win!)
6. Refinement
Free Logo Maker – One and done: Without the right editing software, it’s hard to refine the design, and often you get what you’re given! (Childhood trauma unlocked!)
Redspot Creative Studio – Refine to perfection: Using the best logo design software on the market, we have full control to refine designs with you, from version 1 to version 5! (Sometimes more! But that’s ok, as long as you’re happy!)
7. Identity
Free Logo Maker – Where’s the rest? It’s unlikely on your brand journey that “just a logo” will do the trick. Say goodbye to supporting graphics, brand guides, colour and font information for internal or external use.
Redspot Creative Studio – Consistent brand identity: Build trust and loyalty with your customers when they see the same style, colours, patterns, graphics, tone of voice, and key messages! Customers become comfortable with your marketing campaigns when your brand is consistent throughout their journey.
8. Protection
Free Logo Maker – Danger alert: Some free logo makers’ policies specify that you can’t register logos that utilise any of their elements for a trademark. Without a trademark, others can create a similar logo without your consent.
Redspot Creative Studio – Never the same dress! Let’s all agree right now that accidental twinning with another brand is not a good look! For the best logo design, be visible, and stand out from the crowd with your unique and awesome brand!
9. Strategic Vision
Free Logo Maker – No cost = no strategic vision. The ship goes nowhere without a skilled and experienced captain to navigate the course. Free logo products are the rats in the hull doing nothing to help you gain customers; they care not of your goals, where you’re going, or how you’re getting there. ’Nuff said.
Redspot Creative Studio – Your guide to Awesomeville. Our team always has your best interests at heart – if you succeed, we succeed too. We’re not just your logo creators, we’re your strategic partner. When creating your new or refreshed brand and logo, we start by considering ALL of the touchpoints where your brand will be applied, from your digital assets (website, social media platforms, e-newsletters, even animated email signatures) to your printed brochures, banners, billboards, business cards and more. This level of service simply cannot be replicated by a logo builder.
Creating a great business logo isn’t about ticking boxes, it’s about building trust, standing out, and setting the tone for your entire brand. That’s why logo design is important and why investing in real logo design services pays off.
Give us a call or drop us a line if you’re ready to ditch the free logo maker and prioritise the creativity that comes with professional new logo design. And if you’re needing web development services and digital marketing advice, we can help with those too!
